Today’s research, clinical, and quality control labs are discovering and producing at a rate that was once unimaginable. Technology and data are setting the foundation of this success and Elemental Machines is a pioneer in lab operations intelligence as their platform distills a lab full of data onto a single dashboard. Head of Content, Samantha Black gives us an insight into their buying personas and how they have crafted a website that offers value and information to each job title. As the head of content creating engaging, creative, and valuable content is her core focus on their mission to offer the best customer experience and generate more leads.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?