‘The person, who knows the customer best, truly has all the power in the organization’. Kaily Baskett, Director of Revenue Growth at SlapFive joins us to deep-dive into the growing space of customer-led marketing. SlapFive offers the first Customer-Generated Content Machine that makes it simple to engage and mobilize customers to drive growth. Kaily gives us an insight into how she drives growth with advocacy programs, community building, of course, customer-led marketing, and an overall customer-centric approach. You can also check out their YouTube channel with resources and webinars for the practitioners in their field.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?