The cookie apocalypse is looming over our heads as online users are demanding greater privacy and choice, which means the way we collect data, track and personalize experiences needs to change. Helping to solve data privacy and still allow you to provide micro-personalized experiences is CitizenMe, the only Zero Data Platform where digital citizens can exchange their data with businesses for money or rewards. Marketing Director, Jennifer Bilec dives into the cookie-less future and the role CitizenMe will play in helping to continue generating micro-personalized experiences.
Listen to the Episode
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?