People connect to stories more than bullet-pointed features and our guest today reminds us of the importance of narratives and messaging. Kelly Donohue, Communication and Brand Manager, joins us to dive into the influential and life-changing work they’re doing at The Last Mile. The Last Mile prepares incarcerated individuals for successful reentry through business and technology training. Partners in all forms set the foundation of their work and Kelly helps our listeners understand the importance of different online pathways that support varying persona journeys. Shifting perspectives and opening minds set the tone of their content and resources. Kelly is determined to strike the balance between emotional and informative connections.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?