Buyers demand more control over their buying journeys and the percentage of buyers that buy without talking to a salesperson first is continuing to grow. Co-founder and CEO of eWebinar, Melissa Kwan gives us insights and facts from her expertise in sales and marketing. eWebinar turns any video into an interactive, automated webinar. They run your webinars for you so you don’t have to. Melissa dives into their efforts to support an independent digital buying journey coupled with high-quality content and an energetic and established brand.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?