No stranger to podcasts our next guest joins us to dive into sales performance management. Matt Sodnicar is the Marketing Manager at Canidium; a sales operations and sales performance management consultancy with a focus on customer success. Matt deep dives into the service they provide and the challenges they solve. Matt and the team have faced the challenge of driving unconscious awareness to an audience who doesn’t know they need this solution. Matt helps the audience understand what it takes to generate pre-awareness content and start the buying journey early to get prospects to the right content and conversations.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?