Technology keeps a business running and the more a company grows the bigger the infrastructure; making IT departments a foundation for any business operations. Executech provides a full range of managed IT services, products, and solutions as a completely outsourced IT support department. Serving many industries and diversifying verticals we were keen to discover more from the Director of Marketing, Gary Arnold. Gary gives us an overview of their marketing channels and his efforts to meet prospects in the right place in order to facilitate content discovery. Through SEO, informative content, and website optimization Gary is focused on enhancing that journey of exploration.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?