Leads and everything that encompasses lead generation and growth are at the heart of this podcast, so we were eager to welcome Lisa Leight, the VP of Marketing at Convoso. Convoso is the industry leader of Omni channel contact center software for sales and lead generation teams. Lisa helps us understand the key personas they serve best and how they help drive growth for lead generation teams. Our host, Lukas gets to know Lisa’s growth marketing strategies and her perspective on leveraging the website in this industry.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?
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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey
