There is a cybersecurity attack every 30 seconds and the need for cybersecurity is on the rise. Helping you be preventative is Assurance IT; which offers cyber security solutions that help Canadian IT departments meet security and compliance requirements. The Marketing Director, Laura Bernhard gives us insight into the industry they serve. Within such a niche market we were eager to dive into her growth marketing efforts. Laura is focused on implementing a demand strategy, SEO, and creating a converting awareness stage goal. Laura looks to generate awareness with thought leadership, quality content, and a value-based call to action.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?