Growth Marketing in The Financial Services Industry | Interview with Sal Avelar from NexJ

Growth Marketing in the Financial Services Industry Interview with Sal Avelar from NexJ


We want those who manage our wealth to be empowered by innovative and intelligent tools so they can help us reach our financial goals in the best way possible. NexJ Systems is the pioneer of Intelligent Customer Management; helping Wealth Management, Private Banking, Corporate, and Commercial Banking, and Insurance firms revolutionize their business. Sr. Director, Growth Marketing & Demand Generation, Sal Avelar offers us more insight into the market they serve and what it takes to turn website visitors into converting customers. By measuring their growth marketing efforts according to key outputs, such as lead generation, opportunities, and revenue, the team has been able to fill in buying-journey gaps. By adjusting the brand and business model to what the market needs Sal and the team can better serve and guide prospects through the purchase funnel.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?


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