Industry Spotlight: Growth Marketing in the Healthcare Industry | Interview with Hannah Kelley from Par8o

Industry Spotlight Growth Marketing in the Healthcare Industry Interview with Hannah Kelley from Par8o


The Pareto principle serves as a general reminder that the relationship between inputs and outputs is not always balanced. This can be applied to the healthcare system to promise to improve overall access while lowering costs. Senior Marketing Manager at Par8o, Hannah Kelley helps us to understand what they do for the healthcare industry. They are an innovative healthcare technology company specializing in 340B (a US federal government drug pricing program) and patient referral management solutions. With new technology and a niche audience, Hannah dives into her perspective on growth marketing in the healthcare industry and the vital role their website plays in building trust and authority.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

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