Growth Marketing Insights: Diversifying Your Audience | Interview with John Buglino from Optessa

Growth Marketing Insights Diversifying Your Audience Interview with John Buglino from Optessa

Organization, efficiency, and execution are what we need to optimize our day-to-day operations. Optessa provides world-class manufacturers from all over the world with the only planning, sequencing, and scheduling software that mathematically guarantees results. The Director of Marketing and Sales, John Buglino joins us to dive into the industries they serve best and his efforts to diversify their audience. John gives our listeners more insight into his growth marketing efforts and how they acquire and retain audiences who are eager to solve their pains and challenges.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?


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