Teams really matter. Any invention, innovation, or design has an A-Team behind it. Through the power of great teams, A.Team is helping growing companies accelerate product development, as the first members-only network of the world’s top engineers, product managers, designers, and marketing talent. Setting the stage for a new concept and way of thinking can be challenging for any marketing team. The Head of Content and Communications, Joe Lazer gives us his perspective on growth marketing. With his content-creation hat on, Joe dives into key growth marketing strategies through impactful content and multi-layered acquisition channels that reach varying use cases and personas.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?