There is critical infrastructure that sets the foundation for our daily lives. From energy to water to agriculture. As these mission-critical industries work to serve their communities who helps them do better while ensuring a safe and promising environment? SitePro offers a multitude of products that help these industries confidently monitor, control, and analyze data from facilities from anywhere. Kembra Howell, Marketing manager, provides us with an overview of the different industries they serve and how this creates varying buying personas. As a media professional first, Kembra leverages her experience to create niche, converting, and valuable content that ensures they stand out from the competition. With a focus on inbound strategy, SEO, and constantly listening to customers, the team at SitePro is able to serve their varying buyer personas.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?