Guiding Website Visitors Through Their Customer and Buying Journeys | Interview with Anita Dorf from The Neat Company

SaaS / Software


Handling finances, dealing with payments, and managing bookkeeping can all be extremely overwhelming for new businesses, start-ups, and entrepreneurs. Helping you save time and money is The Neat Company; a financial management toolkit. The Marketing and Sales Executive, Anita Dorf gives us insight into their acquisition channels and strategies that best serve and reach their audience. The website is at the heart of their business and works to serve all stages of both the customer and buying journeys. Anita is speaking our language and our listeners can get stuck in with valuable insights and tips!

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?


Get The Buying Journey Guide

Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey