Marketers are on a mission to offer prospects more value and heightened user experiences over just pushing prospects through the buying journey. Reiterating the importance of customer experiences the role of the website is the Demand Generation Leader at Highnote, Brendan Banteh. Highnote is the world’s most modern card platform, purpose-built to grow customer loyalty, engagement, and revenue through embedded card issuance experiences. Brendan dives into the value they offer, who they serve, his role as demand generation leader, and his efforts to optimize user experiences with messaging and value.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?