SaaS companies are making complicated technology accessible and easy. We welcomed the Head of Marketing of Seaplane, Paige LaNasa. Seaplane is a global platform for building and scaling your apps. They’re giving developers the power to build and scale apps without the pain or complexity of managing cloud infrastructure. With such a niche and hyper-targeted audience, Paige helps to understand their buyers and offers us best practices and insights into how growth marketers can reach those elusive developers. With product-led growth and sales at the forefront, their website is critical to creating an independent buying journey and telling Seaplane’s story.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?