Being a member can be a privilege but in order for companies to create this feeling, they have to support and empower the online journey. Helping to support that full customer journey is Grype Digital; a software company that builds membership sites to help grow your membership. Ronja Francoeur Soroka, Digital Marketing Manager gives us insight into their growth through webinars, events, and the critical role of their website. With a lack of knowledge in the space, there is a great opportunity to educate prospects. Ronja helps us understand how they meet users where they are and the importance of value messaging.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?