How to Grow a B2B Business With TikTok Ads | Interview with Sheri Shiver from Lawn Buddy

How to Grow a B2B Business With TikTok Ads Interview with Sheri Shiver from Lawn Buddy


There’s no need to be embarrassed, it’s ok if you don’t want to mow your lawn. It’s even ok if you have no idea how to, or have no idea where to start. That’s why you bring in the professionals. Supporting lawn care professionals, so they can do the best job for us, is Lawn Buddy. Lawn Buddy is a veteran-owned, all-in-one software company helping lawn and landscape professionals easily manage and grow their businesses. In this niche marketplace, we were eager to learn more about their growth efforts from the Head of Marketing, Sheri Shiver. TikTok has become one of the largest growing apps in the social media world, so it was exciting to hear how Lawn Buddy has leveraged the platform to grow a B2B business. As more people use the app to search and not just entertain, Sheri and the team are taking full advantage of TikTok ads, funny videos, interactive activities, and informative posts.

On all major podcasting platforms

Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?


Free AI-Powered Buying Journey Toolkit

Learn how to optimize your buying journey and speed up your revenue with top strategies and invaluable resources.