It is one thing to draw prospects to a website or sales call but it is another challenge to encourage and increase conversions on your website. Nostra is a conversion optimization software that optimizes your website without you having to lift a finger; focused on helping to increase conversions for Shopify store owners. We welcomed Dan Mullaney, Director of Growth Marketing and Demand Generation. Dan gives us an overview of who Nostra serves best and their ideal persona. We were eager to hear how they reach their own prospects and ultimately encourage conversions of their own. Dan dives into the importance of education, optimization, and landing pages.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?