How to Leverage Partner Marketing for Growth | Interview with Tony Cohn from Everflow

How to Leverage Partner Marketing for Growth Interview with Tony Cohn from Everflow

Introduction

Partnerships open up more opportunities for growth, better solutions, and broader access to different audiences. Helping to amplify performance and partnerships is Everflow; a smarter partner marketing and tracking platform. Senior Customer Marketing Manager, Tony Cohn dives into their acquisition channels, the role of their website, and future efforts to optimize the customer experience. Tony gives us insight into the power of partner marketing for growth and performance. With his efforts to improve the customer experience the teamwork to create actionable buying journey steps that provide value to the end user.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

Get The Buying Journey Guide

Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey