As digital buyers become independent and do most of their research before ever reaching out to a business, ratings, and reviews are a pivotal point in these buying journeys. PowerReviews enables organizations to generate better quality customer product ratings and reviews in larger volumes and then analyze and benchmark all this data to optimize their UGC programs. Helping others to maximize conversions we were eager to learn more about their own marketing and growth efforts from the VP of Marketing, Andrew Smith. Andrew dives into their key channels, brand awareness, and the role of their website in this competitive market.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?