How rewarding is it to modernize, automate and streamline traditional markets; giving them the power to digitally transform? Poka is a web and mobile app that helps manufacturers drive performance by empowering workers to learn, solve problems, and share knowledge in real-time on the factory floor. Poka is an innovative leader in the space and Director of Product Marketing, Vaishnavi Ravi helps us understand why. As the director of product marketing, she delves into the digital journey of their prospects and what it takes to serve distinct personas in their purchase journey.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.