Your customers won’t remember the special features of your product, they won’t even remember the price. They will remember the experience you provided. On their mission to solve the world’s largest legal use cannabis market problems, Alpine IQ has developed a full suite of tools to protect, segment, promote, and sync consumer experiences both in-store and online across other highly regulated industries. As they help their clients create unique digital experiences for their customers we wanted to look behind the curtain to see how they do this for their own audience. Chief Revenue Officer, West Paschal, joins us to provide us with insight into their growth strategies. West gives our listeners tips for successfully executing our outbound and inbound marketing in a way that connects with our customers and enhances their digital experience.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.