Use Hyper-Personalized Content to Build Deeper Customer Relationships | Interview with Ben McGill from Turtl.

Use Hyper-Personalized Content to Build Deeper Customer Relationships  Interview with Ben McGill from Turtl.


Are you ready for battle? A war of customer attention. Providing you with the armor and weaponry you need to maintain and grab customer attention is Trutl. Turtl is a content platform that delivers better outcomes by streamlining content production, driving greater reader attention, and optimizing content performance. The EVP of Global Sales & Business Development, Ben McGill dives into what it means to create hyper-personalized content and target audiences at scale. But do they practice what they preach in their own efforts to support the buying journey and offer hyper-personalized content? Find out.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?


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