The Importance of Content Marketing in the Buying Journey | Interview with Yash Chitre from HubEngage

The Importance of Content Marketing in the Buying Journey Interview with Yash Chitre from HubEngage

Introduction

This new remote and hybrid-working world is exciting. It’s a direction towards the future of work-life balance and people are thriving in it. However, it means we need to adapt in order to maintain communication and employee engagement; keeping a cohesive team. HubEngage is a unified employee communication and engagement platform; that helps companies ace the workplace & win in the marketplace. Senior Vice President, Yash Chitre gives us insight into the workings of HubEngage and who they serve. Content marketing has played a critical role in their growth and Yash helps us understand how it supports users through the buying journey, establishes HubEngage as experts, and drives engagement.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

Get The Buying Journey Guide

Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey