Consumers don’t just want personalization, they demand it. Personalization is critical for eCommerce buying journeys in order to drive performance and better customer outcomes. Director of Marketing at Granify, Chantelle Campbell, explains the importance of creating the same experience a shopper has in-store in an eCommerce store too. By harnessing the power of real-time big data and machine learning, Granify automatically maximizes revenue for online retailers by identifying shoppers that aren’t going to buy and changing their minds. Chantelle dives into their own awareness-building efforts and the critical stage of getting the word out. Through networking, paid campaigns, social media, and website optimization the team is working hard to change the eCommerce experience.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.