Leveraging Buyer Intent and Content Marketing for Sustainable Growth | Interview with Regan McGregor from Vervoe

Leveraging Buyer Intent and Content Marketing for Sustainable Growth Interview with Regan McGregor from Vervoe

Introduction

You’ve created a product, solution, or service because you know there is a need for its buyer intent. We forget to leverage that buyer intent and understand the behavioral patterns of customers and how they search. Growth Marketing Manager at Vervoe, Regan McGregor takes it back to basics and leverages intent for sustainable growth and improved buyer experience. With quality and optimized content, they’re at every stage of the buying journey. Vervoe is all about hiring and skills, as their AI-powered solution predicts job performance using skills assessments that showcase the talent of every candidate.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

Get The Buying Journey Guide

Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey