Column is the first collaborative public notice platform helping journalists, governments, and legal services work together to inform their communities. This is a very new space and industry for us and we were eager to learn more from Product Marketing Manager, Natalie Burge. Natalie helps us understand who they are serving and how they bring value to the industry. With this tight-knit and often referred to as old-school market of publishers, Natalie and the team leverage their partnership and customer network to drive brand awareness that will ultimately lead to their new and optimized website.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?