A buying journey starts with education. In this online world sometimes our users don’t even know about the problem we are trying to solve. So it is often up to us to educate and drive outbound strategies that make them aware. Heretto is a SaaS content operations platform designed to create, manage, and personalize enterprise knowledge for any audience, channel, and language. The director of marketing, Ren Taylor, helps us understand how Heretto transforms your organization’s knowledge, product, and learning content into powerful digital experiences. So how does Heretto reach its own audience and support the buying journey? Well, they practice what they preach, of course. Ren and the team focus on their own help content that educates and drive awareness while being permanently relevant and needed.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.