An assured growth strategy is creating the best customer and product experience. As your customers come to love and respect your services, they’ll spread the word and champion advocacy. Prioritizing product experience as a driver of lead generation is ReadMe, powering interactive developer hubs that help them make their first call faster, troubleshoot quicker, and get insights into API usage. The VP of Sales, David Reed joins us to dive into this niche market, the teams they serve best, and the power of product marketing.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?