Sales and Marketing are known key drivers for growth and brand development but an emerging growth channel with high potential is Partnerships. Head of Marketing at Pronto, Sara Davis Guappone helps us understand the future of partnerships and how Pronto’s platform helps companies collaborate with their partners seamlessly. They are building a unified platform for companies to automate their ecosystem operations to realize the true potential of their partner ecosystem. As an emerging category, we were eager to learn how Sara drives growth and leverages their website. She is eager to shift the focus of their website messaging from feature-listing to value-based copy that aids and educates prospects in their buying journey.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?