Defining and optimizing the workplace culture is critical to employee retention, advocacy, and overall employee happiness. Yet, culture can be elusive and hard to really describe. Platypus helps you do just that. Platypus is the HR and recruitment tool that measures the cultural drivers of people across the organization to help you qualify decisions on hiring and managing your culture. Marketing Manager, Katie Johnson gives us insight into what it really means to measure culture and who they serve best. Katie is focused on offering prospects value and ultimately simplifying the buying journey. With this in mind, they have worked with tools and their website structure to optimize the demo booking flow and overall product experience which has successfully increased their conversions.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?