Shifting to Persona-Led Marketing in a Competitive Vertical | Interview with Filip Galetic from Visual Composer

Shifting to Persona-Led Marketing in a Competitive Vertical Interview with Filip Galetic from Visual Composer

Introduction

Nowadays, every business needs a website to stand out, be competitive and support our prospective customers. However, not everyone is an expert web builder or has the budget to execute it well. Visual Composer is a free website builder for WordPress that allows you to create professional-looking sites in minutes. The Head of Marketing, Filip Galetic joins us to dive into what it takes to drive growth in this competitive vertical. Having established themselves through their own quality content and website, Filip and the team looks to tackle more strategic growth strategies with persona-led marketing and website conversions.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

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