Trust sets the foundation for both doing and retaining business. Our guest today, Jennifer Crowley, Marketing Director at eQuo, reminds us to personalize and deepen customer relationships in our efforts to better serve and understand our customers. eQuo has an incredible and impressive initiative to connect small businesses and founders to all the stakeholders they need for success. eQuo’s matchmaking platform serves under-represented groups in their mission to build their own businesses. Jennifer and the incredible team at eQuo have spent the last 4 years better understanding the clients they aim to serve in order to evolve and execute critical messaging and relationships.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?