When consumers reach a decision, the marketer’s work has just begun: the postpurchase experience shapes their opinion, so the customer journey never ends.

By shifting their focus to audience-based and value-driven marketing Jeremy addresses the ‘why’ of their business; determined to add value to the experience.

Reviews give potential customers more confidence in their purchasing decisions, reduce page abandonment and doubts, leading to a higher conversion rate.

Clearbit is a B2B Data Company focused on providing clients with the right data about their customers to create high-quality audiences and increase conversions.

Jonathan, an advisor at Social Horse Power, expands on the power of employee advocacy and the potential reach and success it can bring for growing businesses.

Abhishek has worked to grow the business and encourage customer generation with a balance between their unique market position and impactful messaging.

By analyzing the customer experience and trialing different triggers, designs, and messages Jack has been able to ensure customers realize the value.

With a disruptive and novel technology Paul Carpinella, head of demand generation wants to better address their customer journey with persona-specific content.