Having your business secure, connected, and protected is all anyone could ask for. And Fortem IT, an IT solutions company offers comprehensive IT solutions to businesses of all sizes, with a focus on accelerating their IT capabilities and increasing efficiency. Ashton Russell, Marketing Manager gives us more insight; working with over 100 IT vendors, specializing in cybersecurity, infrastructure, communications, outsourcing, managed services, and cloud solutions. Their target customers range from 150 to 2000-seat businesses across various industries, including education, law, and aerospace. The primary individuals who reach out to Fortem are senior decision-makers within the IT divisions of companies. Fortem IT employs various marketing channels, including events, email campaigns, their website, videos, and interviews, to generate leads. Their website plays a crucial role in showcasing their range of solutions and positioning them as a one-stop shop for comprehensive IT services. They recently underwent a rebranding and are continuously working on optimizing their website, particularly in terms of tracking user interactions and automating the way they are personalizing communication.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.