Streamlining The User Experience and Personalizing Communication | Interview with Ashton Russell from Fortem IT

Introduction

Having your business secure, connected, and protected is all anyone could ask for. And Fortem IT, an IT solutions company offers comprehensive IT solutions to businesses of all sizes, with a focus on accelerating their IT capabilities and increasing efficiency. Ashton Russell, Marketing Manager gives us more insight; working with over 100 IT vendors, specializing in cybersecurity, infrastructure, communications, outsourcing, managed services, and cloud solutions. Their target customers range from 150 to 2000-seat businesses across various industries, including education, law, and aerospace. The primary individuals who reach out to Fortem are senior decision-makers within the IT divisions of companies. Fortem IT employs various marketing channels, including events, email campaigns, their website, videos, and interviews, to generate leads. Their website plays a crucial role in showcasing their range of solutions and positioning them as a one-stop shop for comprehensive IT services. They recently underwent a rebranding and are continuously working on optimizing their website, particularly in terms of tracking user interactions and automating the way they are personalizing communication.