The Power of Referrals and Social Proof in Your Buying Journey | Interview with Jasper Benson-Sulzer from Kixie

The Power of Referrals and Social Proof in Your Buying Journey Interview with Jasper Benson-Sulzer from Kixie

We can all admit we tackle mundane tasks that we just don’t want to do. Helping to give the sales team some of their time back is Kixie. Kixie is a sales engagement platform that boosts sales team performance with ultra-reliable, easily automated, calling and texting. Content Marketing Manager, Jasper Benson-Sulzer dives into the role he plays at Kixie and how they reach their audience. Jasper and the team have leveraged their integration marketplaces and he gives us learnings from this process of positioning. As they revamp their website Jasper is focused on the power of referrals and social proof in the buying journey.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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