Content allows us to connect with our audience. To create pieces and assets that resonate enough to encourage a prospect to take action is empowering for any marketer. Continuing to create a progressive content engine is the Director of Marketing at 4M Analytics, David Horesh. 4M Analytics offers the first digitized & up-to-date map of subsurface utilities; a reliable source of truth, that gives all stakeholders the confidence they need to plan, design, and construct. In this space, David has met a traditional audience and an industry with little valuable content. David and the team have worked to create humorous and engaging content that includes a podcast to reach their audience and push them out of their comfort zone; providing them with value and a heightened user experience.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?