Without content do you even exist in the big wide online world? Our next guest, Lizzie Carroll, all things content at Turquoise Health and a lover of storytelling, would appropriately say; no you don’t exist and content is everything. Turquoise Health is on a mission to reduce the cost and complexity of healthcare and simplifying administration by allowing you to compare prices before you get care. Lizzie helps our listeners understand the fuel behind the creation of Turquoise Health and the role of content and copywriting in their journey to educate, showcase and convert.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?