As more people come back to the office companies are working to simplify and streamline work processes. One key focus is documentation and printing management. SmartPrint helps organizations make sense of complex print environments. Their clients experience dramatic improvements in administrative and user efficiency, reduced print costs by 30% to 50%, and reduced helpdesk calls by 25%. The VP of sales and marketing, Rob Farrell joins us to dive into what it takes when serving customers in the industry. Rob gives us insight into how they reach and grow their business while being innovative in the space. From driving demand generation to educating customers to developing true customer relationships, the team is a leader in the industry.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.