Empowering the field services industry has been a growing topic on the podcast and we are continuing to learn more about the personas and their need for automation and technology. Helping to power field services teams and improve customer service is Zuper, an intelligent field service, and customer engagement platform. As Zuper help to grow and scale the field services industry with their flexible and customizable solution we were eager to learn how Head of Growth, Rob Freedman equal grows and reaches their customers. Serving varying personas Rob highlights the importance of personalization and quality content that offers value. Coupled with an optimized website and SEO Rob has seen increased conversions and satisfied customers.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?