It’s a common misconception that the construction industry is viewed as a traditional; non-tech-forward or innovative industry. Director of Creative Marketing at Applied Software, Todd Weyandt, gives us more insight into the industry. Applied Software is a premier design technology firm; that helps clients optimize their software and training to improve project performance and workflows. Todd gives us insight into the wide personas they serve and the challenges and successes he experiences when generating impactful and valuable content for this diverse audience. Todd deep dives into their efforts to better serve their users with an education buying journey, optimized for each persona and their buying journey stage.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?