As marketers, we’re pretty passionate about the solution or product we’re trying to showcase but we can easily get wrapped up in the benefits of all and forget to think in the minds of our buyers. Someone who has worked hard to simplify the buying journey for their complex solution is Director of Marketing at StorONE, Karen Crump. StorONE offers a groundbreaking storage solution and brings enterprise-class storage to the market. Karen dives into their recent acquisition and their efforts to build brand awareness and simplify the buying journey with tailored and easy use cases.
Listen to the Episode
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?