Staying on budget, maintaining relationships, and avoiding billing errors are key goals when starting new projects. Helping manufacturers catch billing errors is PaySheperd; a SaaS platform that manages contractor billing, improves communication, and provides real-time visibility. The Director of Marketing, Thomas Paris, provides us with insights into this niche vertical and the challenges faced when serving enterprises in this industry and an offline audience. Thomas dedicates time to truly understanding his personas and crafting smart outbound strategies. From emails, LinkedIn, calling, and direct outreach, learn more about reaching an offline audience.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?