Building Strong Brand Affinity and Converting Buying Journeys | Interview with Brandon Salisbury from Tilt

Building Strong Brand Affinity and Converting Buying Journeys Interview with Brandon Salisbury from Tilt

Introduction

Life happens. Things happen and sometimes you have to step away from your usual life routine. Tilt (“Talent in Leave Technology”) is a leave of absence platform that makes it easy for employees to take time away from work when life happens. Tilt helps companies balance empathy with economics, helping to foster employee relationships. The VP of Marketing, Brandon Salisbury dives into the brand values at Tilt and the importance of building brand affinity. On their mission to drive converting buying journeys, the team is focused on strong messaging and ensuring valuable content aligns with each user.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.

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