Marketing is like the Olympic rings. My network is one ring and yours the other and when they meet we grow and expand together. Our next guest joined us with this insight as she dove into her marketing efforts and experiences. Kate McQuade is the Director of Marketing at P360. P360 enables life science companies to proactively engage AI technology across all aspects of their business; from sales to patient journey to analytics. Kate dives into their persona-based marketing efforts, content marketing, and the role of their website. As digital buyers do almost 90% of their research before reaching out to a company, Kate wants to ensure they provide those resources and support for a converting independent buying journey.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?