Weather can be unpredictable, dangerous and has the ability to entirely impact our mood. As the weather has the ability to shift our daily plans, send us to the beach, or plan for a disaster we’re always trying to prepare. WeatherFlow – Tempest is on a mission to help the world better understand and control the enormous impact of weather. Marketing Director, Michele Redmon helps us to understand how they offer value to and serve both B2B and B2C personas. Michele gives us an overview of her effective marketing strategies and the role of the website when serving contrasting buying journeys.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?