Many of us have integrated chatbots into our website to help convert online users, but have we considered it to help support our employees? Witivio creates innovative solutions to improve employees’ experience and solves the most common hassles of the Hybrid Workplace. The Marketing Manager, Selene Suau joined us to understand the value they offer their users and the different buyer personas they serve. From HR to IT, each persona needs different information and resources and Selene is working towards personalizing the website and catering to each buying journey.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?
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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey
