How to Use Intent Data to Generate More Leads
Rayco
June 1, 2021
B2B intent data tells you what your potential customer is interested in and assists you in deciding whether or not they are ready to purchase.
Data-driven Marketing
Menu
Menu
What Metrics Drive Revenue: Critical KPIs for Your Business
Rayco
October 19, 2020
It’s important to understand and track some specific metrics and critical KPIs. They will give any business a “big picture” overview and analysis.
What is the Difference Between Lead Qualification and Lead Scoring?
Lukas Haensch
October 12, 2020
There are two common terms that teams are acquainted with, lead qualification and lead scoring. Here’s the difference between the two.
CPA (Cost Per Acquisition): The Key Metric to Boost Your ROI
Rayco
September 21, 2020
CPA is a metric used to determine how much money is required to make a conversion. Learn to calculate CPA and how to use it to increase ROI.
How to Successfully Measure Conversion Rate
Rayco
July 13, 2020
Your website’s conversion rate is an extremely important metric that needs to be measured and tracked. Learn how to measure it successfully.
How to Use Intent Data to Generate More Leads
Rayco
June 1, 2021
B2B intent data tells you what your potential customer is interested in and assists you in deciding whether or not they are ready to purchase.
What Metrics Drive Revenue: Critical KPIs for Your Business
Rayco
October 19, 2020
It’s important to understand and track some specific metrics and critical KPIs. They will give any business a “big picture” overview and analysis.
What is the Difference Between Lead Qualification and Lead Scoring?
Lukas Haensch
October 12, 2020
There are two common terms that teams are acquainted with, lead qualification and lead scoring. Here’s the difference between the two.
CPA (Cost Per Acquisition): The Key Metric to Boost Your ROI
Rayco
September 21, 2020
CPA is a metric used to determine how much money is required to make a conversion. Learn to calculate CPA and how to use it to increase ROI.
How to Successfully Measure Conversion Rate
Rayco
July 13, 2020
Your website’s conversion rate is an extremely important metric that needs to be measured and tracked. Learn how to measure it successfully.
Suscribe to our newsletter
Keep up to date with the most informative marketing content & all of our learning material
Keep learning
Take advantage of the resources available on our learning platforms
Pathmonk academy
Your gateway to
AI applied to Marketing
Pathmonk TV
Straight to the chase content
to expand your knowledge
Pathmonk Podcast
20 min episodes with data-backed
success & failure stories
Products
